2025, Vol. 12, Issue 1, Part E

Artificial Intelligence (AI) has emerged as a transformative technology tool across various sectors, and sports isn’t left behind. Artificial intelligence (AI) is rapidly transforming various aspects of modern life, and sports are no exception, AI has revolutionized the way sports are played, managed, and experienced. From enhancing player performance and optimizing training regimes to revolutionizing fan engagement and media consumption, AI's influence is getting pervasive and influencing in all age groups consuming the digital content.

This paper peeps into the multi-faceted ways in which AI is reshaping the sports landscape, examining its impact on athlete development, game strategy, officiating, broadcasting, and business operations, focusing on performance analytics, injury prevention, game strategy. It also considers the ethical and practical challenges that arise from this technological integration, ultimately arguing that AI, when implemented responsibly, possesses the potential to unlock a new era of sporting excellence and enjoyment.

Artificial Intelligence has drastically changed the way how we usually watch and analyze sports during the last 20 years. AI and machine learning in sports are improving the game for players, broadcasters, sponsors, and finally the spectators who can access the real-time data. Moreover, one of the main advantages of AI in sports is forecasting its crucial role in enabling informed decisions. The global sports analytics market is projected to reach a valuation of 22 billion dollars by 2030.