2024, Vol. 11, Issue 1, Part A

Sports are presently the inseparable part of life and culture in urban West Bengal. The sports clubs play every vital role in the institutionalised patterns of recreation by organizing variegated competitive sports in an obvious networking with the media based global sports of the city context, too. The present case study deals with the role of sports clubs in the District of North 24 Parganas, West Bengal under globalization along with their changing aspects of commercialization of sports today.