Author(s): Nitin Chaudhary

Abstract:
Meerut City holds a distinguished position as a major center for sports goods manufacturing in India, boasting a rich history rooted in pre-partition skilled craftsmanship. This paper comprehensively explores the evolution of Meerut's sports industries, detailing the diverse range of products manufactured, their significant economic contribution to the city and national exports, and the intricate network of micro, small, and medium enterprises (MSMEs) that define the cluster. Furthermore, it identifies the key challenges faced by these industries, including raw material procurement, technological upgradation, and market competition. Finally, the paper discusses future prospects and opportunities for growth, emphasizing innovation, skill development, and strategic policy support. By leveraging its traditional expertise and adapting to modern demands, Meerut's sports industry is poised for continued expansion and global leadership.

Pages: 401-405  |  1707 Views  1568 Downloads

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