Author(s): Dr. V Manobala

Abstract:
The rapid rise of sports insurance in India is fueled by various factors, including a burgeoning interest in sports and fitness, the proliferation of sporting events, and corporate investments. This article explores the dynamics behind this surge and its implications for athletes, organizers, and enthusiasts. With a growing emphasis on health and well-being, more Indians are engaging in sports and outdoor activities, leading to an increased demand for insurance coverage to mitigate sports-related risks. Major sporting events like the Indian Premier League (IPL) and Indian Super League (ISL) have drawn substantial investments, necessitating insurance for event-related risks. Corporations, sponsoring teams, and athletes, also recognize the importance of insurance to safeguard their financial interests. The regulatory environment supports this growth, fostering a safer sports ecosystem. Tailored insurance products cater to diverse needs, reflecting the nation's passion for sports and the evolving dynamics of the sports industry.

Pages: 380-382  |  105 Views  45 Downloads

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