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International Journal of Physical Education, Sports and Health
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P-ISSN: 2394-1685 | E-ISSN: 2394-1693 | CODEN: IJPEJB

2021, Vol. 8, Issue 4, Part F

The impact of social media on sports


Author(s): Ashwani Rawal

Abstract:
The integration of social media platforms into the sports industry has significantly transformed how athletes, teams, and fans interact and engage with each other. This paper presents an extensive analysis researching the effect of social media on sports inside the Delhi-NCR district, zeroing in on fan commitment and competitor marking. The examination consolidates a survey of pertinent writing and utilizes measurable procedures including t-tests, F-tests, standard deviation examination, and ANOVA tests in view of information gathered from 200 respondents in the Delhi-NCR region. The audit of writing investigates different academic articles, exact examinations, and industry reports concerning web-based entertainment's impact on sports universally and its particular ramifications in the Delhi-NCR area. Key themes include the role of social media in athlete branding, its effect on fan engagement and consumption behaviors, and the challenges and ethical considerations arising from its pervasive use in the sports ecosystem. By synthesizing existing research, this paper provides a foundation for understanding the dynamics of social media and sports within the local context. The findings contribute to a deeper understanding of the unique dynamics shaping the intersection of social media and sports in this specific geographic context. This paper underscores the importance of empirical research and statistical analysis in examining the impact of social media on sports within local communities.

Pages: 394-402  |  615 Views  533 Downloads

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International Journal of Physical Education, Sports and Health
How to cite this article:
Ashwani Rawal. The impact of social media on sports. Int J Phys Educ Sports Health 2021;8(4):394-402.

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