Author(s): IR Yakkundi, Dr. IM Makkubhai and K Kaleemulla

Abstract:
This article examines why India has emerged as the preeminent Nation in International Cricket Discipline and how the Indian Premier League (IPL) is a major step in realigning the power structure in International Sports. The Indian Premier League is a professional Twenty-20 cricket league, contested by eight teams based out of eight different Indian cities. The league was founded by the Board of Control for Cricket in India (BCCI) in 2007. The IPL is the most-attended cricket league in the world and in 2014 was ranked sixth by average attendance among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2019 was 475 billion (US$6.7 billion), The article argues that India has been able to take the lessons of globalization (as they apply to sport) and use them to create a new national cricket league that has an international character. It goes on to argue that the success of the IPL and similar sporting ventures in nonwestern nations is likely to see these countries challenging, the West’s sporting monopoly and getting to increasingly determine where and how the game is played

Pages: 06-09  |  1061 Views  582 Downloads

Download Full Article: Click Here