Author(s): Mallikarjun Sharanappa and Dr. Jayashree Makawana

Abstract:
The fact that socio cultural conditions are at the core of human behavior and would affect the performance of the sportsmen. This phenomenon has attracted the large number of investigators during sixties to ascertain effects of socio-cultural deprivation on human behavior. According to them, deprivation includes many parameters. It cannot be caused by any one parameter like caste, class, social, cultural economic conditions, life styles, living standards, etc. There are many people in every society who are deprived of one or the other of these factors. The deprived are found everywhere including the rural and urban setup of Indian society. To measure the impact of socio-cultural deprivation on the level of achievement motivation of men athletes, the investigator has selected total 200 samples and among them 50% Rural and 50% Urban both deprived and non-deprived groups. The investigator adopted personalized interview method for the collection of information related to personal and socio-demographic status of the respondent. There is a significant difference of achievement motivation between the high and low deprived athletes. The low deprived were found to have high achievement motivation than the high deprived athletes.

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