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International Journal of Physical Education, Sports and Health
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P-ISSN: 2394-1685 | E-ISSN: 2394-1693 | CODEN: IJPEJB

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"International Journal of Physical Education, Sports and Health"

2020, Vol. 7, Issue 6, Part A

Celebrity endorsement effectiveness on teams of different sports league in India


Author(s): Avtar Singh and Rahul Sharma

Abstract: Consumers in India are experiencing different advertisements through different platforms being endorsed by different celebrities throughout the country. On the other hand, India is seeing an extraordinary transformation in the sports business. India had assumed an estimable job in presenting various games group in various fields. As Indian sports league had been gaining huge popularity among the Indian fans, the purpose behind this paper was to measure the effect of Celebrity endorsement in different sports league in India for brand recall and brand recognition amongst the Indian fans. The study conducted was quantitative in nature and results of this study would help the marketers to strategize and become more audience specific in their marketing activities while targeting sports leagues fans.

Pages: 10-13  |  153 Views  11 Downloads

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How to cite this article:
Avtar Singh, Rahul Sharma. Celebrity endorsement effectiveness on teams of different sports league in India. Int J Phys Educ Sports Health 2020;7(6):10-13.
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