Author(s): Dr. Leon J. Mohan, Dr. Dene Williamson and Dr. Lionel Thomas

Abstract:
Sport is one of the prominent facets in our society with billions of dollars pumped into this industry annually. The wins and losses stretch beyond the playing field or playing court. Sport organizations may thrive as a result of these wins and losses but also thrive because of the leadership of their management teams. The purpose of this study is to find how the sport industry can create an organizational culture that embraces and supports the attitudes of a multigenerational workforce that includes members from three different generations that currently make up 92% of the workforce: the Baby Boomer Generation, Generation X, and Generation Y.

Pages: 217-223  |  1053 Views  118 Downloads

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