Author(s): Bennie Prince and Janea Snyder

Abstract:
Exploring the effectiveness of traditional and non-traditional recruitment strategies is not a new concept in higher education but many of our higher education institutions are not willing to let go of the traditional concepts of recruitment strategies that currently exists. It is difficult to create the prototype to fit all of the programs on Physical Education & Health that are offered at a university and who to target for these programs. Higher education leaders in these programs have resolved some of the issues by accepting advancing technologies, new marketing and branding strategies. The authors are investigating the melding of the traditional and non-traditional strategies with student input to create the Prince & Snyder Athletic Health Model for student recruitment in the specific programs in health, physical education, and sport management.

Pages: 460-467  |  1098 Views  118 Downloads

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