2017, Vol. 4, Issue 3, Part E
A study on internet media's impact on sports public relationshipAuthor(s):
Dr. Bharati VatsAbstract:
The purpose of the study was to test whether the Internet Media enhanced the sports public relation in constructive and affirmative manner. To test whether Internet Media increased the Sports awareness in Indian society and enhanced the public interface towards sports. Keeping in mind the objective set for the study and based on the available literature, observations and consultation with experts, the hypothesis was drawn in association with role of Internet media towards positive growth in sports public relations. The sample were selected from various areas which were directly and indirectly related to the conduct of the Games Delhi like organizing committee, all stakeholders and partners Governmental Publications, Athletes, Youth studying in University of Delhi and Public representatives. Non-availability of standard questionnaire on current study, scholar had opted to construct a questionnaire. Almost every care was taken to prepare questionnaire ensuring maximum coverage of area of investigation to procure maximum, worthwhile meaningful and true response from the selected sample. Attempt was made to make the questions simple, clear leaving no room for ambiguity. For judging the personal value questionnaire, the responses were scored a weight-age of 5, 4,3,2,1 (√) points was assigned to Excellent, Good, Average, Poor and Very Poor respectively. The data was analyzed with the help of the Chi-Square to determine the association with the scores in relation with the scores in relation with Internet Media impact on sports public relations. For the testing significance of response given by the respondents the level of significance chosen was 0.05. It was concluded that People are always on social media. During lulls in conversations, moments of boredom, or simply out of habit, people are constantly taking out their phones and checking their Facebook, Twitter, Instagram, Pinterest, etc. Basically, these websites have become inseparable from people of our generation. So, of course any sports promotion on social media could only be helpful, just because of the mass amounts of eye traffic that is available to them. It was also concluded that Internet Media become more faster, convenient and well connected as the best way to promote Sport Teams. It may also concluded that the Internet Media is the most important aspect to increases the awareness of a sport varies according to the standards of developed countries.Pages: 274-277 | 1071 Views 93 DownloadsDownload Full Article:
How to cite this article:
Dr. Bharati Vats. A study on internet media's impact on sports public relationship. Int J Phys Educ Sports Health 2017;4(3):274-277.