2015, Vol. 2, Issue 2, Part E

The Panchayat Yuva Krida aur Khel Abhiyan (PYKKA) was introduced by the Ministry of Youth Affairs and Sports (MYAS) in 2008–09 to encourage sports participation at the grassroots level by providing basic infrastructure, training, and competition opportunities for rural youth. This study critically examines and determines the extent of awareness and participation produced through PYKKA among rural population in selected Indian states. Using a multistage sampling design across 24 districts from Uttar Pradesh, Madhya Pradesh, and Rajasthan. The responses were gathered from 95 Kridashrees and 980 rural youth. Utilizing descriptive statistics and chi-square analysis, the researchers assessed five major constructs—awareness, infrastructure, training, participation, and satisfaction. The data indicated a moderate level of awareness about PYKKA among rural youth, yet this awareness rarely translated into active involvement because of poor sports infrastructure and irregular training opportunities. For example, in several villages, playgrounds remained undeveloped or lacked basic equipment leads to discouragement of players to do regular practice. Gender difference and weak administrative supervision further limited program success. The paper concludes that while PYKKA played a revolutionary role in energizing the rural sports while long-term sustainability required consistent funding, trained facilitators, and community involvement. Recommendations are proposed to enhance future grassroots sports initiatives in India.