Author(s): Heena Kumari

Abstract:
Sports development is a step toward national development. Due to affecting personal and social life, sports has attracted the attention of people and government. Mass media is an important means of sports development, which influence realizing most of sports development objectives. One of the mass media with a growing audience is on-line news agencies. Investigating the situation of sports coverage in such media is one of the research needs for sports development programs and the amount by which sport materials could help sport development was the main question of this research. The way in which sports fills newspaper pages and television and radio schedules bears testimony to the influence it has on the structure and extent of media activity. In the present era, close interaction between the media and sport are indispensable. Both feed one another, sport needs publicity and mass approach to majority of the population, which media do, whereas media feeds on the sports news provided by the different activities of sport

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